• Understand the SAP Cloud for Customer (C4C) architecture, deployment models, and integration capabilities.

• Gain in-depth knowledge of Sales, Service, and Marketing modules within SAP C4C.

• Learn to configure, customize, and extend SAP C4C to meet specific business needs.

• Master data migration, security settings, and user management in the C4C environment.

• Develop skills to integrate C4C with SAP ERP, SAP S/4HANA, and other third-party systems.

• Understand workflow automation, analytics, and reporting capabilities for better decision-making.

• Learn best practices for mobile enablement and offline capabilities in C4C.

• Gain hands-on experience through practical scenarios and real-time project simulations.

• Prepare for SAP C4C certification and confidently handle end-to-end C4C implementations.

• Roles and Responsibilities after SAP C4C Training

  Professionals trained in SAP C4C can work in various roles, such as SAP C4C Consultant, CRM Functional Consultant, C4C Administrator, or C4C Project Manager. Their key responsibilities include:

  1. Requirement Gathering & Analysis – Understand client business processes and define CRM requirements.

  2. Solution Design – Configure SAP C4C Sales, Service, or Marketing modules to match business needs.

  3. System Configuration & Customization – Set up workflows, business rules, master data, and UI adjustments.

  4. Integration Management – Connect SAP C4C with SAP ERP/S4HANA and third-party applications.

  5. User Training & Support – Provide end-user training, documentation, and ongoing system support.

  6. Data Migration & Security – Manage master data import/export, roles, authorizations, and compliance.

  7. Testing & Quality Assurance – Conduct unit testing, integration testing, and UAT before go-live.

  8. Continuous Improvement – Suggest enhancements and adopt new SAP C4C updates/releases.

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  Methodology for SAP C4C Implementation

  SAP C4C projects often follow SAP Activate Methodology for cloud solutions:

  1. Discover

     • Understand business needs, prepare scope, and define high-level objectives.

     • Conduct fit-gap analysis between business processes and SAP C4C features.

  2. Prepare

     • Set up the project environment and define implementation strategy.

     • Plan data migration, integration, and security settings.

  3. Explore

     • Configure C4C system based on workshops and feedback.

     • Demonstrate prototype solutions for validation.

  4. Realize

     • Finalize configurations, develop custom enhancements, and integrate with backend systems.

     • Conduct testing (unit, integration, and UAT).

  5. Deploy

     • Migrate data to the live system, train users, and prepare cutover activities.

     • Go-live with SAP C4C and monitor performance.

  6. Run

     • Provide post-go-live support, monitor KPIs, and apply continuous improvements.

• SAP Functional Consultants who want to specialize in cloud-based CRM solutions.

• CRM Consultants looking to upgrade their skills from traditional on-premise CRM to SAP Cloud for Customer.

• Sales, Marketing, and Service Professionals who want to leverage SAP C4C for customer engagement and process automation.

• Business Analysts seeking expertise in analyzing customer data and improving business processes using C4C.

• SAP Technical Consultants & Developers interested in C4C configuration, customization, and integration.

• Project Managers managing CRM or SAP cloud implementation projects.

• Fresh Graduates in IT or Business Management aiming for a career in SAP CRM and cloud technologies.

Prerequisites:

• Basic understanding of CRM processes (Sales, Service, Marketing) is recommended.

• Prior knowledge of SAP ERP or SAP S/4HANA is helpful but not mandatory.

• Understand SAP C4C architecture, deployment options, and integration landscape.

• Configure Sales, Service, and Marketing modules in SAP Cloud for Customer.

• Customize UI layouts, workflows, and business rules to meet specific business requirements.

• Perform data migration and manage master data within the C4C environment.

• Set up user roles, authorizations, and security settings.

• Integrate SAP C4C with SAP ERP, SAP S/4HANA, and third-party applications.

• Develop reports, dashboards, and analytics for decision-making.

• Utilize mobile and offline capabilities for sales and service teams.

• Apply best practices for project implementation using SAP Activate methodology.

• Troubleshoot issues and provide end-user support in a live C4C environment.

• Basic understanding of CRM concepts (Sales, Service, Marketing processes).

• Familiarity with business processes in sales, customer service, or marketing.

• Knowledge of SAP ERP or SAP S/4HANA is helpful but not mandatory.

• Basic computer literacy and comfort with cloud-based applications.

• For technical participants: Basic understanding of data models, integration concepts, and reporting tools is an advantage.

• Overview of SAP C4C (Cloud for Customer)

• Key Features & Benefits

• SAP C4C Architecture & Deployment Models

• C4C vs On-Premise CRM

• Integration with SAP ERP & SAP S/4HANA

• Accessing SAP C4C
• Navigating the Home Page, Work Centers, and Views
• Personalizing the UI & Layouts
• Language & Time Zone Settings

• Account & Contact Management

• Lead Management

• Opportunity Management

• Product & Price List Management

• Sales Process Overview in C4C
• Lead to Opportunity Conversion
• Quote & Order Management
• Sales Forecasting
• Activity & Task Management

• Service Request & Ticket Management

• Service Level Agreements (SLA)

• Work Tickets, Contracts & Warranties

• Field Service Management Integration

• Campaign Management
• Target Group Creation & Segmentation
• Lead Nurturing & Scoring
• Marketing Analytics

• Overview of C4C Analytics

• Creating & Managing Reports

• Building Dashboards & KPIs

• Data Sources & Data Sets

• Workflow Configuration
• Business Rules & Validations
• Notifications & Alerts
• Approval Processes

• Integration Options with ERP & S/4HANA

• Overview of SAP Cloud Platform Integration (CPI)

• Data Migration Workbench

• Importing & Exporting Data

• User & Role Management
• Authorization Concepts
• Organizational Management
• Data Privacy & Compliance

• SAP C4C Mobile App Overview

• Offline Features & Synchronization

• Mobile Customization

• UI Designer Basics
• Key User Tools for Customization
• Adding Fields, Tabs & Custom Logic
• SDK Extensions Overview

• Project Lifecycle in SAP C4C

• Discover, Prepare, Explore, Realize, Deploy, Run Phases

• Fit-to-Standard Workshops

• End-to-End Sales Scenario
• End-to-End Service Scenario
• Integration Case Studies
• Hands-on Practice Sessions

• SAP C4C Certification Exam Overview

• Sample Questions & Practice Tests

• Interview Preparation Tips

1. Working on an SAP C4C (Cloud for Customer) project is crucial for gaining real-world, hands-on experience in implementing and managing cloud-based CRM solutions. A project bridges the gap between theoretical learning and practical application, enabling learners to:

   • Understand Real Business Scenarios – Apply C4C concepts to actual sales, service, and marketing workflows.

   • Gain End-to-End Implementation Exposure – Experience the full SAP Activate methodology from requirement gathering to go-live.

   • Work with Integration Scenarios – Learn how C4C connects with SAP ERP, SAP S/4HANA, and third-party systems.

   • Strengthen Problem-Solving Skills – Tackle common configuration, customization, and data migration challenges.

   • Develop Client Interaction Skills – Learn how to gather requirements, present solutions, and handle feedback.

   • Enhance Job Readiness – Build confidence for roles such as SAP C4C Consultant, Functional Analyst, or CRM Specialist.

   • Boost Certification Preparation – Real-time scenarios improve your ability to clear SAP C4C certification exams.